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A little purple curiosity

What is
ube ice cream?

Meet the purple yam behind a familiar Filipino dessert flavor. A little sweet, a little nutty, and full of character.

Rice Culture soft serve with taiyaki

It starts with a purple yam.

Ube is a purple yam used in Filipino desserts. In ice cream, its gently sweet, nutty flavor pairs with a creamy texture.

Its purple color is memorable, but flavor is the reason to try it. If you enjoy creamy desserts and want to explore something beyond vanilla, ube is a good place to start.

Ube and taro are different ingredients.

Ube is a purple yam. Taro is a different root used in many Asian desserts and drinks, with a milder flavor. A purple dessert is not always made with ube, so ask about the ingredients when you are curious.

Find your way to enjoy it.

Check our menu for current soft serve flavors by shop, filled taiyaki and jar desserts. Soft serve rotates approximately every month to six to eight weeks, so the menu is the place to confirm availability.

Ingredients differ between products. Use our allergen guide and contact your shop about shared equipment and cross-contact.

Explore ube at Rice Culture ↗

Find your Rice Culture.

Choose Vienna or Chantilly for current hours, directions and ordering links.

Made for moments together

A little sweet.
A lot to share.

Bring warm taiyaki and layered dessert shooters to your next gathering.

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Sweet plans, your timing.

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