A little purple joy
Your next favorite.
Meet ube.
Discover the purple yam behind some of our favorite Asian-inspired desserts. Find Rice Culture in Vienna and Chantilly, Virginia.
What is ube?
Ube is a purple yam associated with Filipino desserts. Its gently sweet, nutty character gives creamy desserts a distinctive flavor.
Find your purple favorite.
Our soft serve lineup rotates approximately every month to six–eight weeks. Check Current Flavors for ube offerings at your preferred shop. Browse our filled taiyaki and jar desserts for more ways to enjoy Rice Culture.
Ingredients and toppings vary. Check our menu allergen guide and contact your shop about cross-contact.
Find your Rice Culture.
Choose your shop for hours, directions and ordering links.
Made for moments together
Bring a little sweet to your gathering.
For your people. For the joy of getting together.
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